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“It’s just such a great idea – you say a magic word, and suddenly you can fly, and bullets will bounce off you. Just a really, simple, great concept.
“I think the key is that magic word, ‘Shazam.’ Magic words are something that go back in fiction, back to myths and legends and The Arabian Nights. It’s just something that resonates for us, I think. And it’s such a good magic word – it sounds like ‘Alakazam.’
“Even Gomer Pyle was saying it. Dave Chappelle was saying it on his show. I’ve heard it in rap videos. Everyone knows what it means, it’s ‘Shazam!’ It’s the transformation into something else, like ‘Let’s go!’ It’s a call to action.
“And the costume – the red outfit with the lightning bolt. How many times in our lifetime have we seen generic parody superheroes, whether in an advertisement or anywhere, with a lightning bolt on their costume? The lightning bolt has almost become the generic symbol for a superhero, and it has its roots in Captain Marvel.”
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